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Monday 20 July 2009

Don't look down...


(image via: Cool Hunter)

Anyone who’s afraid of heights might think twice about riding in this elevator, which seems to reveal a shocking view of a city far below the riders’ feet. But this is no glass elevator located at a dizzying distance above the ground - it’s just a large sticker affixed to the floor. The ad was created for a Swiss skydiving school, giving people a taste of what you experience when leaping from an airplane.



(image via: Oddee)

Would you even step foot into this elevator if it appeared to have no floor, especially considering that a sign at the entrance cautions users that the elevator is still under construction? If you were brave enough to walk inside you’d find that it’s actually a cleverly designed paint job that gives the illusion of a bottomless elevator shaft underfoot.



(image via: Advertolog)

Design firm Ogilvy Beijing of China created this ad for Maxwell House as a ’shot of adrenaline’ - when the doors opened, sleepy people in an office building were shocked awake, providing an effect that the designers figured mimics the effects of drinking a cup of coffee. The ad reportedly caused a commotion on the morning of its launch as surprised office workers crowded the lobby. It drew a crowd from people in neighboring buildings for the next week.


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